Keyword Research
Backlinks to your webpage need to contain the proper keyword or phrase for your niche. This is why you should not register a domain name until you are sure what keyword or phrase you are going concentrate on when building backlinks. There are many different types of software to help you research keywords. I took some time and read the reviews for some of the top ones. The one I wanted to use charges a monthly fee. I do not need to use the software that often, so I decided not to pay for any of the services.
This is how I choose keywords for niche sites. Like most everyone, I first use Google’s keyword research tool. Sign up for an adwords account so you do not have to deal with the captcha code. Type in your keyword or phrase and see what type of results show up. You have the option of choosing ‘Broad match’ or ‘Exact match’ for you searches. I usually choose exact match because I am always targeting a certain keyword for my backlinks.
When I look at the results, I look at the competition green bar. The less green the less competition. Keep in mind this green bar is ONLY a measurement of PPC bidding competition. Most of the time the PPC competition goes hand in hand with the organic search competition. It is a starting point for choosing your keyword. On the plus side, if you do decide to use adwords for clicks to your site, your cost will be very low.
When I started backlinks project #1, I used the keyword ‘multilevel’ for my backlinks campaigns. Then I registered the domain name ‘multilevelblogger.com and went from there. Most of the time people do not use this term as one word. It is usually used like this: multi level or multi-level. Look for things like this when researching keywords. Another example is state abbreviations. A friend of mine wanted me to set up a fishing guide site. He is in Minnesota. I found out that a lot of websites were built around backlinks for ‘Minnesota fishing guide’. Well, it turns out most searches were for ‘MN fishing guide’ because surfers did not want to take the time to type out Minnesota. These are the small details that can assist you in finding a popular but low competition keyword or phrase.
Once I find a keyword that has little competition and enough monthly searches to meet my needs, I do a Google search for that keyword. If wikipedia, freedictionary, or any other reference site is in the top 3 or 5 positions, then most likely that keyword has very little competition. If you do not see any free reference sites, then start clicking on the top 5 sites and look at there data. What is the page rank of each site? How many backlinks does each site have? Do the sites receive a lot of traffic? When you review this info for each site, ask yourself if you can do better with your site. If the top 5 sites have pageranks of 4 and 5 along with thousands of backlinks, then look for another keyword. It’s not that you can’t compete with these sites, it will just take a lot longer.
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